Dear All I would like to get a feedback on: "How does 'Human' Resources play a significant role in Sales/Marketing field?" Awaiting a first-hand informations to reach the conclusion. Cheers Shail
From Nepal, Kathmandu
HR SUPPORT TO SALES / MARKETING

HR can make significant contributions to

SALES / MARKETING in the following areas:

-conducting job analyses

-writing job description

-writing job specification

-developing compensation package

-developing incentive schemes

-developing bonus systems

-determining manpower requirements

-recruitments

-selection

-induction for new recruits

-orientation programs

-coordinating sales training programs

-coordinating sales refresher courses

-organizing sales conferences

-conducting performance appraisals

-setting performance management systems

-career planning

-career development

-planning for succession

-talent management

-conducting termination interviews

-setting up intranet sales news

-setting up intranet product knowledge training

-conduct language training for export sales people

-conduct culture orientation for export sales people

-coordinate sales management training

-setting sales performance standards

ETC ETC

TO ACHIEVE ALL THESE , YOU SHOULD WORK

VERY CLOSELY WITH THE MARKETING / SALES

TEAM AND MANAGERS.

regards

LEO LINGHAM

From India, Mumbai
Dear, LEO I’m in the freight forwarding company, could you please tell me HR SUPPORT TO OPERATION? Thank you very much! Wish you all the best! Sincerely, Freda
From China, Shanghai
FREIGHT FORWARDING is a service industry.

The critical functions are SALES ,OPERATION AND CUSTOMER SERVICE.

HR can make significant contributions to

the SERVICE BUSINESS in the following areas:

---------------------------------------------------------------------------------------------

HR can help by

-by determining and setting up core competences

*by department.

*by individual positions.

-------------------------------------------------------------------------------

HR can help by

-conducting job analyses

-consucting job evaluation

-----------------------------------------------------------------------------------------------

HR can help by

-developing incentive schemes for sales staff on sales results.

-developing team bonus systems for operation staff on productivity gain.

-developing bonus systems for customer service staff on customer satisfaction index.

----------------------------------------------------------------------------------------------------

HR can help by

-by conducting recruitments/ selections using competences.

-conducting induction for new recruits / orientation programs more effectvely.

-----------------------------------------------------------------------------------------

HR can help the SALES TEAM,

by organizing training for the sales team in such critical areas

-service selling.

-customer relationship management.

-accounts planning/ development/management

-sales presentation

---------------------------------------------------------------------------------------

HR can help by the CUSTOMER SERVICE TEAM

BY organizing training for the customer service team

-customer servicing skills.

-handling customer communication.

-----------------------------------------------------------------------------------

HR can help by

-setting up performance appraisals system.

-setting performance management systems

-career planning & development

-planning for succession

-talent management

--------------------------------------------------------------------------------------

HR can help by

-setting up intranet product knowledge training for all staff

-----------------------------------------------------------------------------------------

HR can help by

-by organizing monthly meeting with SALES/CUSTOMER SERVICE STAFF TOGETHER.

This will enable the customer service staff to better understand the sales situations/vice versa.

-at this meeting '' bring one of the company's customers'' to speak about their

experience of working with your company.

--------------------------------------------------------------------------------------

HR can help by

- training the sales manager/ branch sales managers in

*SALES COACHING/ COUNSELING

so that the sales managers can coach the salespeople on the job.

================================================== =====

THESE ARE SOME OF THE AREAS WHERE THE HR

CAN HELP / SUPPORT THE OPERATION.

REGARDS

LEO LINGHAM

From India, Mumbai
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