Hi everyone,
I have been going through a number of topics,e-books etc that so many of you generous people have been sharing here. Am new..needless to add, to this.
I have a dilemma. I have joined a new start up company and am spearheading the Training Consultancy division. The problem is that till now I have been Training, and have been learning - but now that I am heading the division - I am kinda lost. For a new company to get contacts/contracts etc is not easy...and therefore, there is no cash flow yet. Its been almost a month and a half...
{yeeechhh...sounds like i am griping )...
Anyways...can someone please suggest a way for me to make this work ?
Regards,
Richa
From India, Mumbai
I have been going through a number of topics,e-books etc that so many of you generous people have been sharing here. Am new..needless to add, to this.
I have a dilemma. I have joined a new start up company and am spearheading the Training Consultancy division. The problem is that till now I have been Training, and have been learning - but now that I am heading the division - I am kinda lost. For a new company to get contacts/contracts etc is not easy...and therefore, there is no cash flow yet. Its been almost a month and a half...
{yeeechhh...sounds like i am griping )...
Anyways...can someone please suggest a way for me to make this work ?
Regards,
Richa
From India, Mumbai
Hello Richa, What things have you tried so far?
Vicki Heath
Human Resources Software and Resources
http://www.businessperform.com
From Australia, Melbourne
6Vicki Heath
Human Resources Software and Resources
http://www.businessperform.com
From Australia, Melbourne
Hi Vicki,
I started out with getting all kinds of "Content" streamlined, and my visiting cards made.
Post that, I e-Mailed some of my contacts in the industry to let them know that the company exists, and sent them a brief preview of what things my company is into.
I have also started working on getting some print and electronic 'brochures' made, which will be used not only for 'deliverables' but will also be used to send as attachments to contacts. Apart from that, the same shall also be uploaded onto the website for further perusal.
Am looking to take out a 'paper-ad' in the local newspaper, inviting BPO's, corporates for something like a 'networking' session. In turn, this shall provide my company a platform to kinda 'announce' that we exist.
And now...after all this...I am lost. Maybe I am not being patient, or maybe my ideas are wrong, and therefore ....
Thanks for responding,
Regards
From India, Mumbai
I started out with getting all kinds of "Content" streamlined, and my visiting cards made.
Post that, I e-Mailed some of my contacts in the industry to let them know that the company exists, and sent them a brief preview of what things my company is into.
I have also started working on getting some print and electronic 'brochures' made, which will be used not only for 'deliverables' but will also be used to send as attachments to contacts. Apart from that, the same shall also be uploaded onto the website for further perusal.
Am looking to take out a 'paper-ad' in the local newspaper, inviting BPO's, corporates for something like a 'networking' session. In turn, this shall provide my company a platform to kinda 'announce' that we exist.
And now...after all this...I am lost. Maybe I am not being patient, or maybe my ideas are wrong, and therefore ....
Thanks for responding,
Regards
From India, Mumbai
Hi Richa,
Adding on to what you have done till now:
You could first get a flash presentation developed for your company which consists of about us, company profile, products, services, contact info, mission & vision, client lists, etc
Then you need to identify a strong sector wherein your company's services or products would be easy to market and would be desperately in need.
You need to sale the idea to them first instead of group targeting it and sending it to masses.
Moreover you could also go ahead and do advertising of your services in numerous ways (which I am sure you have already thought of)
I could think of this, above that I would need to know what is your company into and what it seeks to be into..
Regards,
Himanshu
From India, Mumbai
Adding on to what you have done till now:
You could first get a flash presentation developed for your company which consists of about us, company profile, products, services, contact info, mission & vision, client lists, etc
Then you need to identify a strong sector wherein your company's services or products would be easy to market and would be desperately in need.
You need to sale the idea to them first instead of group targeting it and sending it to masses.
Moreover you could also go ahead and do advertising of your services in numerous ways (which I am sure you have already thought of)
I could think of this, above that I would need to know what is your company into and what it seeks to be into..
Regards,
Himanshu
From India, Mumbai
Richa, there has been a lot of activity (emails, brochures, etc), and that is good. You now need to make *human* contact with your prospects.
Use your existing leads and generate new leads and contact them by telephone to let them know of any new services, etc.
Run a free information session on something topical and *useful* to your prospects. Get them to sign an attendance form on arrival that you can use (with their permission) to let them know of future promotions, etc. Get on the telephone to let your prospects know about your upcoming session. Yes, an advert is important, but do not rely on it exclusively.
You may need to run your information/networking sessions regularly (say, monthly or quarterly) to get a constant stream of new leads. At the beginning of each session, get someone authoritative (e.g., the Managing Director or CEO) to talk briefly about your company and services it offers. Do the same at the end of the session with a call to action. (E.g., “To organize a free consultation, see me at the end of the session or contact me at …”). Have lots of business cards, brochures, your people, etc available. Follow up prospects after the session via email or ‘phone. Check out the article on running a free training session at http://www.businessperform.com/html/...g_process.html
Get testimonials from existing and past clients and post them on your website, brochures, etc. Testimonials are absolutely critical in establishing credibility with prospective clients.
I cannot emphasize too strongly that you need to make personal contact via telephone and in person with your prospects. Many newbies make the mistake that sending out emails, putting up a website, running adverts in papers, etc is sufficient and that prospects will come flooding in. Selling is fore mostly a *relationship* business, and you cannot develop relationships whilst sitting in your office chair.
I wish you all the best.
Vicki Heath
Human Resources Software and Resources
http://www.businessperform.com
From Australia, Melbourne
Use your existing leads and generate new leads and contact them by telephone to let them know of any new services, etc.
Run a free information session on something topical and *useful* to your prospects. Get them to sign an attendance form on arrival that you can use (with their permission) to let them know of future promotions, etc. Get on the telephone to let your prospects know about your upcoming session. Yes, an advert is important, but do not rely on it exclusively.
You may need to run your information/networking sessions regularly (say, monthly or quarterly) to get a constant stream of new leads. At the beginning of each session, get someone authoritative (e.g., the Managing Director or CEO) to talk briefly about your company and services it offers. Do the same at the end of the session with a call to action. (E.g., “To organize a free consultation, see me at the end of the session or contact me at …”). Have lots of business cards, brochures, your people, etc available. Follow up prospects after the session via email or ‘phone. Check out the article on running a free training session at http://www.businessperform.com/html/...g_process.html
Get testimonials from existing and past clients and post them on your website, brochures, etc. Testimonials are absolutely critical in establishing credibility with prospective clients.
I cannot emphasize too strongly that you need to make personal contact via telephone and in person with your prospects. Many newbies make the mistake that sending out emails, putting up a website, running adverts in papers, etc is sufficient and that prospects will come flooding in. Selling is fore mostly a *relationship* business, and you cannot develop relationships whilst sitting in your office chair.
I wish you all the best.
Vicki Heath
Human Resources Software and Resources
http://www.businessperform.com
From Australia, Melbourne
Vicki,
Thanks for all the tips, cant tell you how much I appreciate your inputs.
My company website is : www.xianindia.com, however since we are a startup, a lot of it is still under construction. Am attaching a .pdf brochure with this,it will give a little more insight to what I am into.
Also, the netowkring thingie..am planning on doing exactly what you suggested, so your insistence on the same re-inforced for me that I am on the right track.
Thanks a whole lot, looking forward to reading more about what I can do..
Regards,
Richa
From India, Mumbai
Thanks for all the tips, cant tell you how much I appreciate your inputs.
My company website is : www.xianindia.com, however since we are a startup, a lot of it is still under construction. Am attaching a .pdf brochure with this,it will give a little more insight to what I am into.
Also, the netowkring thingie..am planning on doing exactly what you suggested, so your insistence on the same re-inforced for me that I am on the right track.
Thanks a whole lot, looking forward to reading more about what I can do..
Regards,
Richa
From India, Mumbai
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