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In recruitment strategies, we have a trend which is followed since a few years and is extensively used these days - CAMPUS RECRUITMENT.
It is a process which involves 3 participants -
Students - Who would be given the offers to join a company
Campus / Educational Institute - which acts as a bridge between the students (job seeker) and companies (job provider)
Companies - They are looking for talent fitment for their existing job vacancy.
In order to understand the benefits of using campus recruitment from each participant's perspective, read my blog -
My Thoughts; My Space: Campus Recruitment - A New Trend
Hope it helps :-)

From India, Mumbai
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