Hi All,
Just picked up an interesting article.
Please find the same attached. Not very much relevant to HR. But could be useful somewhere sometime.
I am quoting a part of it. You could read the entire article if this is found interesting.
Quote:::
As a supplier or manufacturer in the industrial sector, your target audience consists of information-hungry engineering,industrial and technical professionals. They are in search of specifications, application notes, white papers and other technical content relevant to their jobs.
You can help meet their need for information by writing and publishing technical articles.
Technical articles are a great way to keep your content and message fresh and relevant. Technical articles offer a number of marketing benefits:
• Well-thought, well-written articles will keep your audience coming back and help build a favorable impression of your company, products and services.
• They will help generate qualified leads.
• Search engines will crawl the articles and pick up keywords, increasing the likelihood of achieving higher rankings on search engines.
• GlobalSpec clients can link to articles from their Supplier Marketing Hub on the site.
• Technical articles are versatile marketing and communications collateral. In addition to putting them on your Web site, you can offer technical articles in e-mail marketing campaigns, print them out for trade shows and other events and use them in any regular client communications.
This paper gives you tips for writing technical articles. It offers ideas about how to use them on your Web site and in other communications to increase awareness and generate qualified leads. Writers, marketers and product managers will find the practical approach presented here useful in developing technical articles. Executives can apply the principles to their overall vision for marketing, positioning and lead generation.
Unquote:::
Thanks to http://globalspec.com/wp/technical_articles06?
Thanks
Bala
From India, Madras
20Just picked up an interesting article.
Please find the same attached. Not very much relevant to HR. But could be useful somewhere sometime.
I am quoting a part of it. You could read the entire article if this is found interesting.
Quote:::
As a supplier or manufacturer in the industrial sector, your target audience consists of information-hungry engineering,industrial and technical professionals. They are in search of specifications, application notes, white papers and other technical content relevant to their jobs.
You can help meet their need for information by writing and publishing technical articles.
Technical articles are a great way to keep your content and message fresh and relevant. Technical articles offer a number of marketing benefits:
• Well-thought, well-written articles will keep your audience coming back and help build a favorable impression of your company, products and services.
• They will help generate qualified leads.
• Search engines will crawl the articles and pick up keywords, increasing the likelihood of achieving higher rankings on search engines.
• GlobalSpec clients can link to articles from their Supplier Marketing Hub on the site.
• Technical articles are versatile marketing and communications collateral. In addition to putting them on your Web site, you can offer technical articles in e-mail marketing campaigns, print them out for trade shows and other events and use them in any regular client communications.
This paper gives you tips for writing technical articles. It offers ideas about how to use them on your Web site and in other communications to increase awareness and generate qualified leads. Writers, marketers and product managers will find the practical approach presented here useful in developing technical articles. Executives can apply the principles to their overall vision for marketing, positioning and lead generation.
Unquote:::
Thanks to http://globalspec.com/wp/technical_articles06?
Thanks
Bala
From India, Madras
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Human Resource Articles.zip