hello,
I am doing my PGD HRM. I have been given a topic of branding for my project. Its all about how will i go on for creating a brand for my college and this course(HRM). Plz help me on this.
Thanx,
Sapna

From India
Dear Sapna,

Branding is a topic which comes under Marketing. It is nothing to do with HRM. So i want to tell you that this project will not help you in this particular course because i understands that you are pursueing a course in HRM.

About developing a brand with special reference to the HRM course of your college.

Branding can only be developed when you can offer consistent quality on any product or service. Here if your college can maintain consistent quality on the outgoing candidates and also ensure consistent track record in placements you can think about building the brand image for your college and this course.

Brand building strategies are very expensive and your college have to host many quality programmes in HR filed. Mostly you have to public relations to get news paper space for your Human Resouces department. then participating in all HR related pragrammes initially in an around places and later on to distant areas will also help. Your HR department can approach in an around industries to do HR related exercises such as Motivational and Leadership workshops etc.

By doing all these activities regularly you can built a brand image for your college and the HR department over a period of time. Remember you cannot built a brand on a single day, it will take much time and your resources to built a brand.

regards

manoj Pillai

From India, Coimbatore
what i understand about sapna's question is, she means that how a particular company wanted to create its branding image to attract and retain employees.. I'm a MBA student majoring in HRM... i am doing the kind of similar topic for my project paper.. i too need some assistance on this...
my topic is on ' influence of employer branding image on job market employment decision'
anyone who are familiar or do have sort kind of project paper do email me..
thank u

From Malaysia, Kuala Lumpur
Dear students
Please view the articles displayed in a column on the right side of the screen; (as given in the attachment, if you are not able to view it on your web page).
You"ll find enough material to help you start off with the project.
Alternatively, you can also SEARCH this site or Google.
Warm regards.

From India, Delhi
Attached Files (Download Requires Membership)
File Type: doc Similar Topics.doc (27.0 KB, 72 views)

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