Defination about Vision & Mission of an Organisation:
Need of a vision that will take us to the next level. Almost all successful individuals and organizations have a powerful and inspiring vision. A positive meaningful vision of the future, supported by compelling goals, provides purpose and direction in the present.
Tom Peters brought Stew Leonard's, the world's largest dairy store, to prominence in his best-selling book "In Search of Excellence". In front of this massive store sits a six-ton rock, and carved into this rock is the Stew Leonard's company vision:
Rule No.1: The customer is always right!
Rule No.2: If the customer is ever wrong, reread Rule No.1
What a vision statement! There are others with similar rules, but what they usually mean is that the customer is right when it's convenient to have the customer be right. Not so with Stew Leonard's. The customer is always right, even when it's extremely inconvenient. And, it is that vision that permits employees to do whatever it takes to make the customer happy, even if it might mean a short-term loss.
With the vision clearly defined for an organization, the need for a path to follow arises. The path that describes key elements of why the organization exists or more clearly - what it does, with and for whom the organization does it. It provides focus, inspiration and criteria to evaluate strategic choices. The mission statement should be a concise statement of business strategy and developed from the customer's perspective and it should fit with the vision for the business.
The mission should answer three questions:
1. What do we do?
Not in terms of what is physically delivered to them, but the psychological needs that are fulfilled by using our products
2. How do we do it?
Captures the technical aspects of the business - from production to delivery
3. For whom do we do it?
Identifying the target customers: Not everyone is a potential customer, both demographic and geographic limitations exist
In short, mission conveys a fundamental sense of purpose that tells why we exist. It is a succinct representation of the enterprise's purpose for existence. For example, take two airline services with different missions. First’s mission is to transport people from point A to point B. The second’s mission is to entertain people at 25,000 feet. There is no right or wrong here. The difference lies in the focus of the organization. While the first one sees their purpose as providing efficient transportation, the later seeks to make flying an experience. Mission is an organization’s vision translated into workable terms. Infosys’s, one of the biggest Indian IT giants of the world, mission is "To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large."
Just as a successful coach has a vision for putting a team together and game plans for successful execution; vision and mission provide direction for a organization, without which it is difficult to develop a cohesive plan. In turn, this allows the organization to pursue activities that lead the organization forward and avoid devoting resources to activities that do not.
From India, New Delhi
3Need of a vision that will take us to the next level. Almost all successful individuals and organizations have a powerful and inspiring vision. A positive meaningful vision of the future, supported by compelling goals, provides purpose and direction in the present.
Tom Peters brought Stew Leonard's, the world's largest dairy store, to prominence in his best-selling book "In Search of Excellence". In front of this massive store sits a six-ton rock, and carved into this rock is the Stew Leonard's company vision:
Rule No.1: The customer is always right!
Rule No.2: If the customer is ever wrong, reread Rule No.1
What a vision statement! There are others with similar rules, but what they usually mean is that the customer is right when it's convenient to have the customer be right. Not so with Stew Leonard's. The customer is always right, even when it's extremely inconvenient. And, it is that vision that permits employees to do whatever it takes to make the customer happy, even if it might mean a short-term loss.
With the vision clearly defined for an organization, the need for a path to follow arises. The path that describes key elements of why the organization exists or more clearly - what it does, with and for whom the organization does it. It provides focus, inspiration and criteria to evaluate strategic choices. The mission statement should be a concise statement of business strategy and developed from the customer's perspective and it should fit with the vision for the business.
The mission should answer three questions:
1. What do we do?
Not in terms of what is physically delivered to them, but the psychological needs that are fulfilled by using our products
2. How do we do it?
Captures the technical aspects of the business - from production to delivery
3. For whom do we do it?
Identifying the target customers: Not everyone is a potential customer, both demographic and geographic limitations exist
In short, mission conveys a fundamental sense of purpose that tells why we exist. It is a succinct representation of the enterprise's purpose for existence. For example, take two airline services with different missions. First’s mission is to transport people from point A to point B. The second’s mission is to entertain people at 25,000 feet. There is no right or wrong here. The difference lies in the focus of the organization. While the first one sees their purpose as providing efficient transportation, the later seeks to make flying an experience. Mission is an organization’s vision translated into workable terms. Infosys’s, one of the biggest Indian IT giants of the world, mission is "To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large."
Just as a successful coach has a vision for putting a team together and game plans for successful execution; vision and mission provide direction for a organization, without which it is difficult to develop a cohesive plan. In turn, this allows the organization to pursue activities that lead the organization forward and avoid devoting resources to activities that do not.
From India, New Delhi
Community Support and Knowledge-base on business, career and organisational prospects and issues - Register and Log In to CiteHR and post your query, download formats and be part of a fostered community of professionals.
Difference between Vision & Mission.doc
Corp Mission HR.pdf