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Good morning to the CiteHR community.

I am seeking some assistance.

I have been developing a training seminar for established trainers, ie people who have completed a Train the Trainer type course and are now working as Trainers. It is not a course for people wanting to learn how to be a trainer.

The seminar will be a sort of Trainers' Boot Camp, looking at some of the problems we encounter as trainers, exploring other aspects of training in more depth and of course, a chance to meet with other trainers and learn from each other.

This training will probably run over 2 days and I would like to launch this new program first in India, initially in Delhi, Mumbai and maybe Bangalore. Expected time frame would be September/October.

I am seeking inputs from fellow CiteHR members in regard to places where I could advertise and promote this program in India, ideas about what sort of cost would be reasonable to charge, what sort of things you would like to see included in the training etc, etc. As I live in Australia, any information about how I would go about doing things in India would be most appreciated.

I have identified some hotel meeting rooms in each city as possible venues. Other suggestions are welcome.

Would be very grateful to hear your thoughts on this idea. My email is



Thank you.

From Australia, Melbourne
Dear John,
This is a high-end training programme hence you have to do market segmentation carefully.
I suggest you concentrating on ET 500 companies (top 500 companies of India, list published by Economics Times). In addition to this, there are scores of MNCs who are present in India but these are not listed on stock exchange.
The ideal venue would be Hotel Leela Kempenski at Delhi, Mumbai or Bangalore. This is the right venue for high-end programmes. For two day training programme, you may charge INR 25,000 onwards.
However, I recommend you doing market research further and obtain views of other training professionals as well. Let me caution you that the training culture is not embedded well in India and many training companies who thought of doing public workshops were mauled badly in the Indian market.
Thanks,
Dinesh V Divekar

From India, Bangalore
Hi Dinesh,

Thank you for your comments. Appreciate your input. I am not really aiming for a high end training program here. I want to target trainers who are looking for help with their day to day training problems and perhaps step up a notch. Whilst I agree there is scope to put together a high end program, that would be something to consider in the future.

I feel there is an opportunity to assist trainers who have done their basic Train the Trainer type courses and who are now out there in the workplace, trying to make sense of it all and to see results from their work.

My plan is to keep this simple and affordable in the first instance, so that the people who could benefit most, have an opportunity to take advantage of this training. The idea of running a public workshop is to bring together a wide cross section of people and share ideas, techniques, and different viewpoints, etc.

India is developing rapidly and I believe there is a real thirst for knowledge there now. It is not without challenges as you rightly point out, but it is an exciting time and I would like to be a part of that.

From Australia, Melbourne
Dear John,
greetings from alliance!
Doing a TTT gets good response only if the approach is more practical in terms of training methodology, well we could help you with the program in Pune, Hyderabad and Mumbai, however the best palce to start your advt. campaign would Cite hr then we can take it forward from here.

From India, Pune
Dear John,
If you are coming all the way from Australia then why you want to do common programme. From average Indian standpoint, only experts come from abroad. You should live up to their expectation. General perception would be "why do we need foreigners to teach common programmes?" I recommend you searching Linkedin's past events in India. There are scores of entries of the programmes that foreigners have conducted. Study them properly and then make your plans.
There are scores of institutes that do common TTTs. Now you wish to add value to the TTT. Of course it should come with high price.
Ok...
DVD

From India, Bangalore
Dear John
Dinesh's views may SOUND negative, but they are not !
True, we
as a nation, thirst for knowledge and most often excel in its pursuit, but Dinesh is not denying THAT !
There is a tendency to
write off non-technical TRAINING as cosmetic efforts not even meant to make a real difference.
We who believe otherwise
Grapple to open up the lenses of the market to our value.
ADDITIONAL POINT --
The better / more effective / senior trainers here are seldom so because of having been T-3ed.
You have a
large but low-margin market of keen, receptive, already good and non-T-3ed practising trainers wanting to step up a notch.
Its a stimulating niche for you, but please find out if it is viable too.
ONLY ON THIS do I
minorly disgree with Dinesh
Best - Debanik

From India, New Delhi
Dear John
Your posting has a positive connotation !
You can come down to India and conduct a PILOT WORKSHOP for 1 day!Based on the result you may go ahead with 2 Days TTT WORKSHOP!
Regardless of city most Indian Trainers are likely to attend your workshop if you keep your training budget LESS OR EQUALTO INR 1000/PERSON/DAY FOR INTRODUCTORY PROGRAMME!
Even though there are couple of TTT programmes running all across the nation,You can gain an entry with fresh insights and perspectives!
Your primary selection should be Delhi/Mumbai/Chennai/ Kolkata ( Metros)
WARM REGARDS
INDRANIL BHADURI

From India, Bangalore
Thanks for the comments. Great to read your thoughts about this.

Dinesh, thanks for your insights, it is valuable information. However, whilst I agree "foreigners" may be seen as experts (it is the same here in Oz!!), I have a problem with coming into another country and setting myself up as "better" than you. I feel that is an arrogant attitude to take and it does not sit well with me. TTT programs may be common in India as you say, and yes, my plan is to add value over and above that basic training, but I don't see that it should come with a high price. I have identified the market segment I initially want to target and it is not at the top end of the market. I believe starting somewhere down the scale a bit will give me valuable insights that I can later use to craft another program for the top end. It will also enable me to identify the pitfalls and problems of training in India.

Debanik, thanks also for your thoughts. Viability is important and I would not undertake the training if it were not. However this is a trial launch of the program so I would be looking to cover costs in the first instance and then re-evaluate the whole idea after that. I guess my main problem at the moment is marketing so that I get enough people willing to attend. BTW, I was not sure what you meant by T-3ed???

Indranil, thanks for your positive thoughts. However, this is not a TTT workshop. As you say, they are already running in India. My seminar will be adding value to what is taught at TTT courses and assisting trainers already working in the field. This is not an introductory program and I would need to charge more than INR 1000 per day. Chennai, Kolkata and maybe Hyderabad are planned to be in the second round in early 2012, if the idea works.

Thanks again everyone, I am enjoying reading your comments and thoughts about this idea.

From Australia, Melbourne
Dear John
T-3 is Indian trainerspeak for TTT.
As has partly transpired between Indranil and yourself here -- there are
too mant TTT programs around in India, but
the affordable ones tend to be useless -- unless the
weight of a certification makes one's promotion easier.
With time, that too is wearing thin. SO
PRACTISING TRAINERS HERE WHO DO HAVE A GRIP ON FUNDAMENTALS
MAY WELL BE NON-T-3ed.
I am aware that this may be unthinkable in most parts of the world.
Having said that, what matters now
is that
you have zeroed down on your segment and decided upon your charges.
If We May Know These In Specifics,
Clear, Implementable Marketing Suggestions & Direction Should Come Off This Forum, John.

All the best for this proposed bootcamp.

From India, New Delhi
Blessedheights,

Thanks for your comments and the explanation of T-3. I had a later thought that this is what it might be!

If there are people working as trainers without T-3 certification, but have a good grasp of training fundamentals, then maybe I need to consider relaxing the entry standards a little. However, my Boot Camp is not a Certificate course. Participants will only receive a Certificate of Attendance. It is NOT a training qualification.

As to charges, I notice that many courses seem to run around INR 4000-5000 a day, so at the moment, that is my ball-park figure.

In regard to course content, well each course will be different as it will be based on what the participants want to some extent. I have an outline of what I will cover, but I want to tailor each seminar to meet the requirements of the group as far as possible. That way, participants get more out of it and will go away with new ideas and enthusiasm for their training. The sorts of things that I would possibly cover include presentation skills, ways to make training more interesting, learning to train without Powerpoint, difficult people, assessment methods, training styles, adult learning etc etc. I want to make each Boot Camp interesting, empowering and dynamic.

Keep the comments coming.

From Australia, Melbourne
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