Dear Friends,

We all have to design a vision statements according to our requirements...at times for Business and at times for setting up our goal high......

I just went through an article on Vision statement and thought of sharing it with you all....This is modified by me but originally taken from Internet....hope that this would be useful for all of us.......



Vision Statement

A vision statement is a idealized description of a desired outcome that inspires, energizes and helps you create a mental picture of your target. It could be a vision of a part of your life, or the outcome of a project or goal.Vision statements are often confused with mission statements.The best vision statements describe outcomes that is expected future.For projects and goals, the vision statement should focus on the desired outcome of the project/goal at its completion date.
If possible, summarize your vision using a powerful phrase in the first paragraph of your vision statement. Capturing the essence of your vision using a simple memorable phrase can greatly enhance the effectiveness of your vision statement. This phrase will serve as a trigger to the rest of the vision in the mind of everyone that reads it.Purpose is to create a mental picture charged with emotion that can serve to energize and inspire you and your team. Take as much space as you need to accomplish this goal.
Your Vision Statement Should Describe the Best Possible OutcomeIn general, you should base your vision statements on the best possible outcome. In fact, you might want to envision something even better than what you consider to be the best possible outcome. Do Remember the purpose of writing the vision statement.In other words, the quality of your vision determines the creativity, quality and originality of your ideas and solutions. A powerful vision statement should stretch expectations and aspirations helping you jump out of your comfort zone.Some people may object to the use of such an optimistic or unrealistic vision statement because others may consider it a failure when they fall short of the best possible outcome, even if they meet all the goals/objectives.Unfortunately, this is a very valid concern in many organizations. If this is the case, you can still gain the benefits of a powerful and compelling vision statement by creating two versions: an idealized version to inspire and motivate, and a watered down "realistic" version that you can use as a target.
Just keep in mind that, back in the early 80's, Microsoft's vision of "a PC in every home running Microsoft software" would have been considered by most to be highly unrealistic.I think it is safe to say that, even now, not every home has a PC in it and not every PC runs Microsoft software, but that doesn't mean Microsoft has failed! It just means they still have room for improvement.
Remember that the purpose of the vision statement is not to serve as a "real" target that you are going to measure against to determine if you have succeeded or failed. You should use your goals and objectives to do that. Instead, the purpose of the vision statement is to open your eyes to what is possible.Albert Einstein said, “Imagination is more powerful than knowledge.” I believe this is true in many respects because while knowledge allows you to see things as they are, imagination allows you to see things as they could be.When we become aware of what is possible, we begin to realize that dreams can be achieved, that challenges can be conquered, and that problems can be solved. In doing so we open up a completely new set of avenues and possibilities, which by itself is a tremendous source of passion and energy.
As Les Brown puts it, "Shoot for the moon! Even if you miss, you'll still be among the stars."
Describe your vision statement in present tense as if you were reporting what you actually see, hear, think and feel after your ideal outcome was realized.The more sensory details you can provide, the more powerful your statement becomes. Describe the scenes, colors, sounds, and shapes. Describe who is there and what everyone is doing. These sensory details will help you build a more complete and powerful mental image of your ideal outcome.
When creating vision statements it is often useful to separate the inner and outer aspects. This is particularly true for vision statements related to your life areas, and less important for project/goal vision statements.An outer vision statement refers to your physical sensory experience (what you would see, hear, do, etc.). An inner vision statement refers to your internal thoughts, emotions and feelings.
In a business setting, you can think of outer vision statements as the way you would like "outsiders" such as your customers, suppliers and the community to view and behave towards your company. An inner vision statement would describe the way you would like your employees, owners and other insiders to view your company.

I invite views on this please....



Thanks
Shweta Jaitly

From India, Coimbatore
Dear Shweta,
I am really impressed with your statement, how beautifully you describe the difference in between Vision and Goal.
I am looking forward, if you interested in working with our company based in UK for developing company profile and Brochures.
Please do let me know asap.
Thanks,
AMIT MALIK
Director
Adelaide Group UK Ltd
Email:
Phone: 07595383400

From United Kingdom, Uxbridge
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